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For decades, Business Analysis has been reduced to documentation, meeting notes, and “bridging the gap.” Meanwhile, the world has moved on—AI is reshaping decisions, data is driving strategy, and organizations are fighting for relevance.
The question is no longer What does a Business Analyst do?
The real question is Who must you become to remain indispensable?
In The Business of Business Analysis: From BA to AI-Enabled Value Strategist, Ola Ifidon delivers a bold redefinition of the profession. She challenges the myths that have kept Business Analysts under-positioned and equips readers to operate where true influence lives—at the intersection of strategy, architecture, data, and intelligent systems.
This is not about writing better requirements.
It’s about shaping better decisions.
Not about supporting change—but architecting value.
If you are ready to think beyond tasks, elevate your positioning, and lead confidently in the age of AI, this book is your strategic reset.
The future belongs to those who don’t just analyze the business and document change…
but understand the business of business analysis, and use it to create enduring value.
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